ANDI mission

Slogan: Dive The Future®


ANDI will be a committed global champion in all aspects of recreational and technical diving, dedicated to …

the health and well-being of divers, through innovative and educationally valid programs, adventurous techniques, inspired solutions, and optimal breathing gas selection and purity, that encourage safe participation by all with minimal risk and the preservation of the aquatic environment for future generations.


ANDI will continue to shape and lead the markets in which we choose to compete by …

  • expanding our international presence through regional offices that encourage cultural diversity, local support and equal opportunity
  • building a unique and expanding portfolio of diving-related products, knowledge and skills
  • earning the loyalty of our customers through long-lasting beneficial relationships
  • consistently meeting or exceeding our commitments
  • continuously striving to further elevate our image as “the diving company that informed divers use”
  • outperforming competitors in quality, innovation, and value.


We will be known for our high standards, integrity, reliability and the entrepreneurial growth opportunities we create within a participatory culture, so that members, staff and divers may fulfill their highest potential, and be rewarded for their affiliation with ANDI and its core values.